6 weeks
3 weeks
1 week
Competitor Analysis
User and Product Needs
The Design Process
User Personas
Information Architecture
Branding
Wireframes
Prototype
Thank you!
3. Design Stage
Wireframes
Wireframing serves as a foundational step in the design process, allowing for structure and functionality of a digital product. Creating skeletal frameworks help visualize layout, navigation, and user flow, facilitating collaboration and iteration to ultimately deliver intuitive and user-centric experiences.
Prototype
Prototyping offers a tangible preview of the final product. It fosters iterative refinement, enabling designers to test functionality, gather feedback, and fine-tune user experiences. By visualizing interactions and user flows, prototypes streamline development, enhance usability, and ensure customer satisfaction.
PHOTO SCAN FEATURE
2
1
3
splash page sign up
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1
3
5
4
6
Simply snap a photo of any plant, and the app swiftly provides accurate identification along with comprehensive details. From species information to care tips, users gain valuable insights to nurture their green companions with confidence and expertise.
Keep Seed offers a seamless scan & detailed plant identification experience.
Scan & Learn
Add new photo to plant’s timeline to track its progress and growth. Edit/update any changes to plant care patterns such as water, fertilizer, sun location, and more.
Edit & Update
Emojis
i
Upon initial sign-up, users are greeted with a splash screen prompting them to choose their preferred emoji as an expression of themselves.
Emojis serve as a means to express a facet of one's identity in a straightforward manner. The emoji they choose is displayed as the notification icon at the top center of the screen and on their profile. Additionally, it functions as a distinctive reaction icon (similar to Instagram's heart symbol) that appears on their posts in the feed.
Highlights & Gallery
“More info” allows users to view others’ personal plant care and plant timeline.
The "More Info" button, positioned at the bottom right of every post, offers a quick & convenient shortcut to uncover additional details about the featured plant. This feature streamlines the user experience by easily eliminating the need to navigate to individual profiles and manually search for the specific plant.
This information is valuable for users who own the same plant and are looking for solutions to problems or wanting to adopt new care practices to achieve comparable results. Moreover, understanding others' plant care routines can enhance one's approach to caring for other plants too.
While plants have general care guidelines, each plant is unique, like humans, and requires tailored care suited to its individual needs.
Unique Feature
Share! :-)
About
The Keep Seed app meticulously tracks the journey of your plants, capturing their growth milestones. Users curate a gallery adorned with personalized names for their green companions. Each plant profile unfolds a rich timeline, adorned with high-lights and notes. Plant parents connect, expressing support through emoji reacts, fostering a nurturing community focused on personal growth records.
Welcome to
Keep Seed!
6 weeks
3 weeks
1 week
Competitor Analysis
User and Product Needs
The Design Process
User Personas
Information Architecture
Branding
Wireframes
Prototype
The app deconstruction method offers a systematic approach to dissecting compe-titor applications. By analyzing features, user experience, and design elements, businesses gain valuable insights into mar-ket trends and consumer preferences, empowering informed strategic decisions for competitive advantage.
Competitor Analysis
picturethis
Description
PictureThis is a plant identification app that uses image recognition technology. Users snap photos of plants, and the app provides detailed information including species, care tips, and identification assistance, making gardening easier.
Pros
Offers a vast database of plant species
upload pictures of plants to identify
Provides detailed information about plant care (watering, sunlight, etc)
Keep track of their own plant collection
receive reminders for watering and care
Cons
Focus solely on plants
Some features require a subscription
Accuracy of plant identification may vary depending on the quality of images and the database's completeness
Limited social interaction
Opportunties
Upload photos
Detailed ido (water, sunlight, etc)
Track plant collection
Reminders
instagram
Description
Instagram is a social media platform centered on photo and video sharing. Users post content to their profiles, engage with others through likes and comments, follow accounts, explore trends, and communicate via direct messages.
Pros
Large user base for social interactions
Stories, reels, IGTV, and live videos
Wide range of filters & editing tools
Platform for building a personal/ brand image and connecting with others
Cross-platform sharing and advertising.
Cons
Algorithm-driven = challenging to gain visibility without engagement tactics
Concerns about privacy and data usage
Content tends to be superficial/curated, leading to unrealistic expectations
Excessive advertisements
Opportunties
Filters & editing tools
lapse
Description
Lapse: A disposable camera app for nostalgic photography. Capture moments, apply vintage filters, and wait for photos to "develop" over time. Share memories as digital prints or physical prints delivered to your door.
Pros
Reflective practices and mindfulness through daily photo entries
Private space for users to express themselves without the pressure of likes or followers
Digital memory book
Cons
Limited social interaction
May lack the engagement and validation that some users seek from social media
Relies heavily on user-generated content
May not appeal to users who prefer more immediate social media experiences
Opportunties
reflective practices & mindful photo entries
No pressure of likes and followers
Memory book (for plants)
picturethis
Description
PictureThis is a plant identification app that uses image recognition technology. Users snap photos of plants, and the app provides detailed information including species, care tips, and identification assistance, making gardening easier.
Pros
Offers a vast database of plant species
upload pictures of plants to identify
Provides detailed information about plant care (watering, sunlight, etc)
Keep track of their own plant collection
receive reminders for watering and care
Cons
Focus solely on plants
Some features require a subscription
Accuracy of plant identification may vary depending on the quality of images and the database's completeness
Limited social interaction
Opportunties
Upload photos
Detailed ido (water, sunlight, etc)
Track plant collection
Reminders
instagram
Description
Instagram is a social media platform centered on photo and video sharing. Users post content to their profiles, engage with others through likes and comments, follow accounts, explore trends, and communicate via direct messages.
Pros
Large user base for social interactions
Stories, reels, IGTV, and live videos
Wide range of filters & editing tools
Platform for building a personal/ brand image and connecting with others
Cross-platform sharing and advertising.
Cons
Algorithm-driven = challenging to gain visibility without engagement tactics
Concerns about privacy and data usage
Content tends to be superficial/curated, leading to unrealistic expectations
Excessive advertisements
Opportunties
Filters & editing tools
lapse
Description
Lapse: A disposable camera app for nostalgic photography. Capture moments, apply vintage filters, and wait for photos to "develop" over time. Share memories as digital prints or physical prints delivered to your door.
Pros
Reflective practices and mindfulness through daily photo entries
Private space for users to express themselves without the pressure of likes or followers
Digital memory book
Cons
Limited social interaction
May lack the engagement and validation that some users seek from social media
Relies heavily on user-generated content
May not appeal to users who prefer more immediate social media experiences
Opportunties
reflective practices & mindful photo entries
No pressure of likes and followers
Memory book (for plants)
picturethis
Description
PictureThis is a plant identification app that uses image recognition technology. Users snap photos of plants, and the app provides detailed information including species, care tips, and identification assistance, making gardening easier.
Pros
Offers a vast database of plant species
upload pictures of plants to identify
Provides detailed information about plant care (watering, sunlight, etc)
Keep track of their own plant collection
receive reminders for watering and care
Cons
Focus solely on plants
Some features require a subscription
Accuracy of plant identification may vary depending on the quality of images and the database's completeness
Limited social interaction
Opportunties
Upload photos
Detailed ido (water, sunlight, etc)
Track plant collection
Reminders
instagram
Description
Instagram is a social media platform centered on photo and video sharing. Users post content to their profiles, engage with others through likes and comments, follow accounts, explore trends, and communicate via direct messages.
Pros
Large user base for social interactions
Stories, reels, IGTV, and live videos
Wide range of filters & editing tools
Platform for building a personal/ brand image and connecting with others
Cross-platform sharing and advertising.
Cons
Algorithm-driven = challenging to gain visibility without engagement tactics
Concerns about privacy and data usage
Content tends to be superficial/curated, leading to unrealistic expectations
Excessive advertisements
Opportunties
Filters & editing tools
lapse
Description
Lapse: A disposable camera app for nostalgic photography. Capture moments, apply vintage filters, and wait for photos to "develop" over time. Share memories as digital prints or physical prints delivered to your door.
Pros
Reflective practices and mindfulness through daily photo entries
Private space for users to express themselves without the pressure of likes or followers
Digital memory book
Cons
Limited social interaction
May lack the engagement and validation that some users seek from social media
Relies heavily on user-generated content
May not appeal to users who prefer more immediate social media experiences
Opportunties
reflective practices & mindful photo entries
No pressure of likes and followers
Memory book (for plants)
picturethis
Description
PictureThis is a plant identification app that uses image recognition technology. Users snap photos of plants, and the app provides detailed information including species, care tips, and identification assistance, making gardening easier.
Pros
Offers a vast database of plant species
upload pictures of plants to identify
Provides detailed information about plant care (watering, sunlight, etc)
Keep track of their own plant collection
receive reminders for watering and care
Cons
Focus solely on plants
Some features require a subscription
Accuracy of plant identification may vary depending on the quality of images and the database's completeness
Limited social interaction
Opportunties
Upload photos
Detailed ido (water, sunlight, etc)
Track plant collection
Reminders
instagram
Description
Instagram is a social media platform centered on photo and video sharing. Users post content to their profiles, engage with others through likes and comments, follow accounts, explore trends, and communicate via direct messages.
Pros
Large user base for social interactions
Stories, reels, IGTV, and live videos
Wide range of filters & editing tools
Platform for building a personal/ brand image and connecting with others
Cross-platform sharing and advertising.
Cons
Algorithm-driven = challenging to gain visibility without engagement tactics
Concerns about privacy and data usage
Content tends to be superficial/curated, leading to unrealistic expectations
Excessive advertisements
Opportunties
Filters & editing tools
lapse
Description
Lapse: A disposable camera app for nostalgic photography. Capture moments, apply vintage filters, and wait for photos to "develop" over time. Share memories as digital prints or physical prints delivered to your door.
Pros
Reflective practices and mindfulness through daily photo entries
Private space for users to express themselves without the pressure of likes or followers
Digital memory book
Cons
Limited social interaction
May lack the engagement and validation that some users seek from social media
Relies heavily on user-generated content
May not appeal to users who prefer more immediate social media experiences
Opportunties
reflective practices & mindful photo entries
No pressure of likes and followers
Memory book (for plants)
1. Discovery Stage
User Personas
User personas serve as fictional represen-tations of target users, aiding UI/UX design by humanizing the audience. By understan-ding user needs, behaviors, and prefer-ences, intuitive interfaces can be created that cater to specific demographics, enhan-cing usability and overall user satisfaction.
Frustrations
Disorganized photos/out of timeline
Difficult to locate
Cannot add notes to photos in photo album
No identifier on plant health
Goals
Easily organize photos/progress
Share with others plant growth and see others
Visually look at watering, fertilizing, sun, and location patterns
Motivation
Track plant growth and health status
Track good and bad habits/patterns
ZONYA
34 years old
Long Beach, CA
Full-time bartender
Information Architecture
Information architecture forms the blue-print for intuitive user interfaces and en-gaging experiences. By organizing content, navigation, and interactions, it ensures seamless user journeys. Clear structures enhance usability, reducing cognitive load and enhancing satisfaction. Effective information architecture is pivotal for creating user-centric designs that delight and retain users.
Search
Recents
Popular Plants
Plant Type
Diseases
Users
Plant Name
Location
Rarity
Soil
Search Carousel
Recent Scans
Recent Scan #1
Recent Scan #2
Recent Scan #3
Feed
Liked photos
New Following
Notifications
Plant photo
Plant note
Emoji react
More info
Friends
Filter sort
Plant photo
Plant note
Emoji react
Popular
Keep
Update Plant
Change plant patterns
Add image
Upload Photo
Add Plant info
Photo Scan
Highlights
Favorite Plant
Oldest Plant
Newest Plant
All
Date
Plant Type
Plant Name
Location
Rarity
Carousel Filter
Description
About Me
Gallery
Branding – Colors & Typography
Branding plays a pivotal role by establishing a cohesive visual identity that resonates with users. Consistent branding elements such as colors, fonts, and imagery not only enhance recognition but also foster trust and loyalty, creating a seamless and mem-orable user experience that aligns with the brand's essence.
colors
Heading
Hex: #FF833E
RGB: (255, 131, 62)
CYMK: (0%, 49%, 76%, 0%)
Subheading
Hex: #328400
RGB: (50, 132, 0)
CYMK: (62%, 0%, 100%, 48%)
Body
Hex: #2D2409
RGB: (45, 36, 9)
CYMK: (0%, 20%, 80%, 82%)
Background
Hex: #FFFDF7
RGB: (255, 253, 247)
CYMK: (0%, 1%, 3%, 0%)
Additional Colors
Hex: #FFF0C4
Hex: #4B4020
Hex: #FFF7ED
Hex: #EBF4C2
Hex: #FBE886
TYPOGRAPHY
Heading & Subheading
SF Pro Display - Heavy
Abc123!@#
Body: Item Name
SF Pro Display - Regular
Abc123!@#
Body: Item Answer
SF Pro Display - Bold
Abc123!@#
Captions
SF Pro Display - Light italic
Abc123!@#
2. Define Stage
Wireframes
Wireframing serves as a foundational step in the design process, allowing for struc-ture and functionality of a digital product. Creating skeletal frameworks help visualize layout, navigation, and user flow, facilitat-ing collaboration and iteration to ultimately deliver intuitive and user-centric experiences.
Prototype
Prototyping offers a tangible preview of the final product. It fosters iterative refinement, enabling designers to test functionality, gather feedback, and fine-tune user exper-iences. By visualizing interactions and user flows, prototypes streamline development, enhance usability, and ensure customer satisfaction.
Plant SCAN FEATURE
2
1
3
4
1
3
2
5
4
6
splash page sign up
3. Design Stage
Simply snap a photo of any plant, and the app swiftly provides accu-rate identification along with compre-hensive details. From species information
to care tips, users gain valuable insights to nurture their green companions with confidence and expertise.
Keep Seed offers a seamless scan & detailed plant identification experience.
Scan & Learn
About
The Keep Seed app meticulously tracks the journey of your plants, capturing their growth milestones. Users curate a gallery adorned with personalized names for their green companions. Each plant pro-file unfolds a rich timeline, adorned with highlights and notes. Plant parents connect, expressing sup-port through emoji reacts, fostering a nurturing community focused on personal growth records.
Track progress and growth, edit or update any changes to care patterns.
Edit & Update
Highlights & Gallery
“More info” allows users to view others’ personal plant care and plant timeline.
The "More Info" button lets users quickly learn about a featured plant without leaving the feed. It's especially use-ful for those with the same plant looking for care tips or solutions. Seeing others’ routines can inspire better care, since each plant has unique needs.
Unique Feature
Share! :-)
(tap!)
Emojis
i
User Personas
User personas serve as fictional representations of target users, aiding UI/UX design by humanizing the audience. By understanding user needs, behaviors, and preferences, intuitive interfaces can be created that cater to specific demographics, enhancing usability and overall user satisfaction.
34 years old
Long Beach, CA
Full-time bartender
ZONYA
Motivation
Track plant growth and health status
Track good and bad habits/patterns
Goals
Easily organize photos/progress
Share with others plant growth and see others
Visually look at watering, fertilizing, sun, and location patterns
Frustrations
Disorganized photos/out of timeline
Difficult to locate
Cannot add notes to photos in photo album
No identifier on plant health
Information Architecture
Information architecture forms the blueprint for intuitive user interfaces and engaging experiences. By organizing content, navigation, and interactions, it ensures seamless user journeys. Clear structures enhance usability, reducing cognitive load and enhancing satisfaction. Effective information architecture is pivotal for creating user-centric designs that delight and retain users.
Search
Recents
Popular Plants
Plant Type
Diseases
Users
Plant Name
Location
Rarity
Soil
Search Carousel
Recent Scans
Recent Scan #1
Recent Scan #2
Recent Scan #3
Feed
Liked photos
New Following
Notifications
Plant photo
Plant note
Emoji react
More info
Friends
Filter sort
Plant photo
Plant note
Emoji react
Popular
Keep
Update Plant
Change plant patterns
Add image
Upload Photo
Add Plant info
Photo Scan
Highlights
Favorite Plant
Oldest Plant
Newest Plant
All
Date
Plant Type
Plant Name
Location
Rarity
Carousel Filter
Description
About Me
Gallery
Branding – Colors & Typography
Branding plays a pivotal role by establishing a cohesive visual identity that resonates with users. Consistent branding elements such as colors, fonts, and imagery not only enhance recognition but also foster trust and loyalty, creating a seamless and memorable user experience that aligns with the brand's essence.
colors
Heading
Hex: #FF833E
RGB: (255, 131, 62)
CYMK: (0%, 49%, 76%, 0%)
Subheading
Hex: #328400
RGB: (50, 132, 0)
CYMK: (62%, 0%, 100%, 48%)
Body
Hex: #2D2409
RGB: (45, 36, 9)
CYMK: (0%, 20%, 80%, 82%)
Background
Hex: #FFFDF7
RGB: (255, 253, 247)
CYMK: (0%, 1%, 3%, 0%)
Additional Colors
Hex: #FFF0C4
Hex: #4B4020
Hex: #FFF7ED
Hex: #EBF4C2
Hex: #FBE886
TYPOGRAPHY
Heading & Subheading
SF Pro Display - Heavy
Abc123!@#
Body: Item Name
SF Pro Display - Regular
Abc123!@#
Body: Item Answer
SF Pro Display - Bold
Abc123!@#
Captions
SF Pro Display - Light italic
Abc123!@#
2. Define Stage
picturethis
Description
PictureThis is a plant identification app that uses image recognition technology. Users snap photos of plants, and the app provides detailed information including species, care tips, and identification assistance, making gardening easier.
Pros
Offers a vast database of plant species
upload pictures of plants to identify
Provides detailed information about plant care (watering, sunlight, etc)
Keep track of their own plant collection
receive reminders for watering and care
Cons
Focus solely on plants
Some features require a subscription
Accuracy of plant identification may vary depending on the quality of images and the database's completeness
Limited social interaction
Opportunties
Upload photos
Detailed ido (water, sunlight, etc)
Track plant collection
Reminders
Description
Instagram is a social media platform centered on photo and video sharing. Users post content to their profiles, engage with others through likes and comments, follow accounts, explore trends, and communicate via direct messages.
Pros
Large user base for social interactions
Stories, reels, IGTV, and live videos
Wide range of filters & editing tools
Platform for building a personal/ brand image and connecting with others
Cross-platform sharing and advertising.
Cons
Algorithm-driven = challenging to gain visibility without engagement tactics
Concerns about privacy and data usage
Content tends to be superficial/curated, leading to unrealistic expectations
Excessive advertisements
Opportunties
Filters & editing tools
lapse
Description
Lapse: A disposable camera app for nostalgic photography. Capture moments, apply vintage filters, and wait for photos to "develop" over time. Share memories as digital prints or physical prints delivered to your door.
Pros
Reflective practices and mindfulness through daily photo entries
Private space for users to express themselves without the pressure of likes or followers
Digital memory book
Cons
Limited social interaction
May lack the engagement and validation that some users seek from social media
Relies heavily on user-generated content
May not appeal to users who prefer more immediate social media experiences
Opportunties
reflective practices & mindful photo entries
No pressure of likes and followers
Memory book (for plants)
Competitor Analysis
The app deconstruction method offers a systematic approach to dissecting competitor applications. By analyzing features, user experience, and design elements, businesses gain valuable insights into market trends and consumer preferences, empowering informed strategic decisions for competitive advantage.
1. Discovery Stage