About
About
About
H-E-B is a Texas-based supermarket chain known for its wide selection of groceries, quality products, and out-standing customer service. Founded in 1905, H-E-B operates over 400 stores in Texas and Mexico, offering a variety of goods including fresh produce, meats, bakery items, household essentials, and specialty foods.
The company is also recognized for its commitment to community engagement, sustainability initiatives, and supporting local producers. H-E-B’s private-label products and innovative store formats, such as Central Market, enhance its reputation as a beloved and trusted retailer in the regions it serves.
H-E-B is a Texas-based supermarket chain known for its wide selection of groceries, quality products, and out-standing customer service. Founded in 1905, H-E-B operates over 400 stores in Texas and Mexico, offering a variety of goods including fresh produce, meats, bakery items, household essentials, and specialty foods.
The company is also recognized for its commitment to community engagement, sustainability initiatives, and supporting local producers. H-E-B’s private-label products and innovative store formats, such as Central Market, enhance its reputation as a beloved and trusted retailer in the regions it serves.
H-E-B is a Texas-based supermarket chain known for its wide selection of groceries, quality products, and out-standing customer service. Founded in 1905, H-E-B operates over 400 stores in Texas and Mexico, offering a variety of goods including fresh produce, meats, bakery items, household essentials, and specialty foods.
The company is also recognized for its commitment to community engagement, sustainability initiatives, and supporting local producers. H-E-B’s private-label products and innovative store formats, such as Central Market, enhance its reputation as a beloved and trusted retailer in the regions it serves.
H-E-B is a Texas-based supermarket chain known for its wide selection of groceries, quality products, and out-standing customer service. Founded in 1905, H-E-B operates over 400 stores in Texas and Mexico, offering a variety of goods including fresh produce, meats, bakery items, household essentials, and specialty foods.
The company is also recognized for its commitment to community engagement, sustainability initiatives, and supporting local producers. H-E-B’s private-label products and innovative store formats, such as Central Market, enhance its reputation as a beloved and trusted retailer in the regions it serves.
Design Process & Timeline
Design Process & Timeline
Process & Timeline
Round 1
Round 1
Week 1-2: Front panel proposal and critique
Week 1-2: Front panel proposal and critique
Week 1-2: Front panel proposal and critique
Week 1-2: Front panel proposal and critique
Focused on solidifying concept/idea.
Mood:
Look natural and simple from the outside and taste natural & simple from the inside.
Problem & solution:
Lots of current to-go greek yogurt brands have additional sugars for enhanced flavoring. Nat2ral emphasizes on 2 ingredients only. Flavors cometfrom natural sugars that the fruits already provide.
Audience:
Busy bodies who are in need of a truly healthy, protein-packed snack. No additional utensils are needed making this easily packable on hand.
Experimented and tested design with other flavors for wording and color suitability.
Focused on solidifying concept/idea.
Mood:
Look natural and simple from the outside and taste natural & simple from the inside.
Problem & solution:
Lots of current to-go greek yogurt brands have additional sugars for enhanced flavoring. Nat2ral emphasizes on 2 ingredients only. Flavors cometfrom natural sugars that the fruits already provide.
Audience:
Busy bodies who are in need of a truly healthy, protein-packed snack. No additional utensils are needed making this easily packable on hand.
Experimented and tested design with other flavors for wording and color suitability.
Focused on solidifying concept/idea.
Mood:
Look natural and simple from the outside and taste natural & simple from the inside.
Problem & solution:
Lots of current to-go greek yogurt brands have additional sugars for enhanced flavoring. Nat2ral emphasizes on 2 ingredients only. Flavors cometfrom natural sugars that the fruits already provide.
Audience:
Busy bodies who are in need of a truly healthy, protein-packed snack. No additional utensils are needed making this easily packable on hand.
Experimented and tested design with other flavors for wording and color suitability.
Focused on solidifying concept/idea.
Mood:
Look natural and simple from the outside and taste natural & simple from the inside.
Problem & solution:
Lots of current to-go greek yogurt brands have additional sugars for enhanced flavoring. Nat2ral emphasizes on 2 ingredients only. Flavors cometfrom natural sugars that the fruits already provide.
Audience:
Busy bodies who are in need of a truly healthy, protein-packed snack. No additional utensils are needed making this easily packable on hand.
Experimented and tested design with other flavors for wording and color suitability.
Round 2
Round 2
Week 3: Front panel revisions and critique
Week 3: Front panel revisions and critique
Week 3: Front panel revisions and critique
Week 3: Front panel revisions and critique
Added a “6g Protein” and “only 2 ingredients” to emphasize the core purpose of this product so consumers who are in the market can easily find what they are looking for.
Added gradient on clear plastic.
Added a “6g Protein” and “only 2 ingredients” to emphasize the core purpose of this product so consumers who are in the market can easily find what they are looking for.
Added gradient on clear plastic.
Added a “6g Protein” and “only 2 ingredients” to emphasize the core purpose of this product so consumers who are in the market can easily find what they are looking for.
Added gradient on clear plastic.
Added a “6g Protein” and “only 2 ingredients” to emphasize the core purpose of this product so consumers who are in the market can easily find what they are looking for.
Added gradient on clear plastic.
Round 3
Round 3
Week 4: Front panel revisions, critique, and back panel
Week 4: Front panel revisions, critique, and back panel
Week 4: Front panel revisions, critique, and back panel
Week 4: Front panel revisions, critique, and back panel
Honed in on minor details and labels including weight, expiration date, and tear here label.
Designed the back panel in continuation of the front design which allow for a seamless design flow when flipped.
Honed in on minor details and labels including weight, expiration date, and tear here label.
Designed the back panel in continuation of the front design which allow for a seamless design flow when flipped.
Honed in on minor details and labels including weight, expiration date, and tear here label.
Designed the back panel in continuation of the front design which allow for a seamless design flow when flipped.
Honed in on minor details and labels including weight, expiration date, and tear here label.
Designed the back panel in continuation of the front design which allow for a seamless design flow when flipped.
Round 4
Round 4
Week 5-6: Finalized design and applied to other flavors
Week 5-6: Finalized design and applied to other flavors
Week 5-6: Finalized design and applied to other flavors
Week 5-6: Finalized design and applied to other flavors
Final
Final
Final
Strawberry
Strawberry
Strawberry
Peach
Peach
Peach
Blueberry
Blueberry
Blueberry
Branding
Branding
Branding
Natural Flavors
Natural Flavors
2 Ingredients
2 Ingredients
na • tu • ral
na • tu • ral
Nat2ral
Nat2ral
Logotype:
Logotype:
Logotype:
Forma DJR Text (extra bold)
Bold, strong, clean
Forma DJR Text (extra bold)
Bold, strong, clean
Forma DJR Text (extra bold)
Bold, strong, clean
ABCabc123!@#
ABCabc123!@#
ABCabc123!@#
Used for logo, primary headers, and extra emphasis on certain body copy words.
Used for logo, primary headers, and extra emphasis on certain body copy words.
Used for logo, primary headers, and extra emphasis on certain body copy words.
Body:
Body:
Body:
Be Vietnam, (regular & bold)
Approachable, friendly, straightforward
Be Vietnam, (regular & bold)
Approachable, friendly, straightforward
Be Vietnam, (regular & bold)
Approachable, friendly, straightforward
ABCabc123!@#
ABCabc123!@#
ABCabc123!@#
ABCabc123!@#
ABCabc123!@#
ABCabc123!@#
Regular used for all body copy.
Bold used for emphasis on certain body copy words and subheaders.
Regular used for all body copy.
Bold used for emphasis on certain body copy words and subheaders.
Regular used for all body copy.
Bold used for emphasis on certain body copy words and subheaders.
Primary
Primary
Primary
Primary
HEX: #ED0100
HEX: #ED0100
HEX: #ED0100
HEX: #ED0100
RGB: 18, 18, 18
RGB: 18, 18, 18
RGB: 18, 18, 18
RGB: 18, 18, 18
CYMK: 0, 0, 0, 93
CYMK: 0, 0, 0, 93
CYMK: 0, 0, 0, 93
CYMK: 0, 0, 0, 93
HEX: #ED0100
HEX: #ED0100
HEX: #ED0100
HEX: #ED0100
RGB: 237, 1, 0
RGB: 237, 1, 0
RGB: 237, 1, 0
RGB: 237, 1, 0
CYMK: 0, 100, 100, 7
CYMK: 0, 100, 100, 7
CYMK: 0, 100, 100, 7
CYMK: 0, 100, 100, 7
Secondary
Secondary
Secondary
Secondary
HEX: #65CB00
HEX: #65CB00
HEX: #65CB00
HEX: #65CB00
RGB: 101, 203, 0
RGB: 101, 203, 0
RGB: 101, 203, 0
RGB: 101, 203, 0
CYMK: 50, 0, 100, 20
CYMK: 50, 0, 100, 20
CYMK: 50, 0, 100, 20
CYMK: 50, 0, 100, 20
Logotype:
Forma DJR Text (extra bold)
Bold, strong, clean
ABCabc123!@#
Used for logo, primary headers, and extra emphasis on certain body copy words.
Body:
Be Vietnam, (regular & bold)
Approachable, friendly, straightforward
ABCabc123!@#
ABCabc123!@#
Regular used for all body copy.
Bold used for emphasis on certain body copy words and subheaders.
Nat2ral
Nat2ral
Nat2ral
Indulge in pure simplicity with Nat2ral, crafted with just two wholesome ingredients: creamy Greek yogurt and real fruit. Embrace natural flavors for a truly delicious experience.
Indulge in pure simplicity with Nat2ral, crafted with just two wholesome ingredients: creamy Greek yogurt and real fruit. Embrace natural flavors for a truly delicious experience.
Indulge in pure simplicity with Nat2ral, crafted with just two wholesome ingredients: creamy Greek yogurt and real fruit. Embrace natural flavors for a truly delicious experience.
