About

About

About

H-E-B is a Texas-based supermarket chain known for its wide selection of groceries, quality products, and out-standing customer service. Founded in 1905, H-E-B operates over 400 stores in Texas and Mexico, offering a variety of goods including fresh produce, meats, bakery items, household essentials, and specialty foods.


The company is also recognized for its commitment to community engagement, sustainability initiatives, and supporting local producers. H-E-B’s private-label products and innovative store formats, such as Central Market, enhance its reputation as a beloved and trusted retailer in the regions it serves.

H-E-B is a Texas-based supermarket chain known for its wide selection of groceries, quality products, and out-standing customer service. Founded in 1905, H-E-B operates over 400 stores in Texas and Mexico, offering a variety of goods including fresh produce, meats, bakery items, household essentials, and specialty foods.


The company is also recognized for its commitment to community engagement, sustainability initiatives, and supporting local producers. H-E-B’s private-label products and innovative store formats, such as Central Market, enhance its reputation as a beloved and trusted retailer in the regions it serves.

H-E-B is a Texas-based supermarket chain known for its wide selection of groceries, quality products, and out-standing customer service. Founded in 1905, H-E-B operates over 400 stores in Texas and Mexico, offering a variety of goods including fresh produce, meats, bakery items, household essentials, and specialty foods.


The company is also recognized for its commitment to community engagement, sustainability initiatives, and supporting local producers. H-E-B’s private-label products and innovative store formats, such as Central Market, enhance its reputation as a beloved and trusted retailer in the regions it serves.

H-E-B is a Texas-based supermarket chain known for its wide selection of groceries, quality products, and out-standing customer service. Founded in 1905, H-E-B operates over 400 stores in Texas and Mexico, offering a variety of goods including fresh produce, meats, bakery items, household essentials, and specialty foods.


The company is also recognized for its commitment to community engagement, sustainability initiatives, and supporting local producers. H-E-B’s private-label products and innovative store formats, such as Central Market, enhance its reputation as a beloved and trusted retailer in the regions it serves.

Design Process & Timeline

Design Process & Timeline

Process & Timeline

Round 1

Round 1

Week 1-2: Front panel proposal and critique

Week 1-2: Front panel proposal and critique

Week 1-2: Front panel proposal and critique

Week 1-2: Front panel proposal and critique

Focused on solidifying concept/idea.


Mood:

Look natural and simple from the outside and taste natural & simple from the inside.


Problem & solution:

Lots of current to-go greek yogurt brands have additional sugars for enhanced flavoring. Nat2ral emphasizes on 2 ingredients only. Flavors cometfrom natural sugars that the fruits already provide.


Audience:

Busy bodies who are in need of a truly healthy, protein-packed snack. No additional utensils are needed making this easily packable on hand.


Experimented and tested design with other flavors for wording and color suitability.

Focused on solidifying concept/idea.


Mood:

Look natural and simple from the outside and taste natural & simple from the inside.


Problem & solution:

Lots of current to-go greek yogurt brands have additional sugars for enhanced flavoring. Nat2ral emphasizes on 2 ingredients only. Flavors cometfrom natural sugars that the fruits already provide.


Audience:

Busy bodies who are in need of a truly healthy, protein-packed snack. No additional utensils are needed making this easily packable on hand.


Experimented and tested design with other flavors for wording and color suitability.

Focused on solidifying concept/idea.


Mood:

Look natural and simple from the outside and taste natural & simple from the inside.


Problem & solution:

Lots of current to-go greek yogurt brands have additional sugars for enhanced flavoring. Nat2ral emphasizes on 2 ingredients only. Flavors cometfrom natural sugars that the fruits already provide.


Audience:

Busy bodies who are in need of a truly healthy, protein-packed snack. No additional utensils are needed making this easily packable on hand.


Experimented and tested design with other flavors for wording and color suitability.

Focused on solidifying concept/idea.


Mood:

Look natural and simple from the outside and taste natural & simple from the inside.


Problem & solution:

Lots of current to-go greek yogurt brands have additional sugars for enhanced flavoring. Nat2ral emphasizes on 2 ingredients only. Flavors cometfrom natural sugars that the fruits already provide.


Audience:

Busy bodies who are in need of a truly healthy, protein-packed snack. No additional utensils are needed making this easily packable on hand.


Experimented and tested design with other flavors for wording and color suitability.

Round 2

Round 2

Week 3: Front panel revisions and critique

Week 3: Front panel revisions and critique

Week 3: Front panel revisions and critique

Week 3: Front panel revisions and critique

Added a “6g Protein” and “only 2 ingredients” to emphasize the core purpose of this product so consumers who are in the market can easily find what they are looking for.


Added gradient on clear plastic.

Added a “6g Protein” and “only 2 ingredients” to emphasize the core purpose of this product so consumers who are in the market can easily find what they are looking for.


Added gradient on clear plastic.

Added a “6g Protein” and “only 2 ingredients” to emphasize the core purpose of this product so consumers who are in the market can easily find what they are looking for.


Added gradient on clear plastic.

Added a “6g Protein” and “only 2 ingredients” to emphasize the core purpose of this product so consumers who are in the market can easily find what they are looking for.


Added gradient on clear plastic.

Round 3

Round 3

Week 4: Front panel revisions, critique, and back panel

Week 4: Front panel revisions, critique, and back panel

Week 4: Front panel revisions, critique, and back panel

Week 4: Front panel revisions, critique, and back panel

Honed in on minor details and labels including weight, expiration date, and tear here label.


Designed the back panel in continuation of the front design which allow for a seamless design flow when flipped.

Honed in on minor details and labels including weight, expiration date, and tear here label.


Designed the back panel in continuation of the front design which allow for a seamless design flow when flipped.

Honed in on minor details and labels including weight, expiration date, and tear here label.


Designed the back panel in continuation of the front design which allow for a seamless design flow when flipped.

Honed in on minor details and labels including weight, expiration date, and tear here label.


Designed the back panel in continuation of the front design which allow for a seamless design flow when flipped.

Round 4

Round 4

Week 5-6: Finalized design and applied to other flavors

Week 5-6: Finalized design and applied to other flavors

Week 5-6: Finalized design and applied to other flavors

Week 5-6: Finalized design and applied to other flavors

Final

Final

Final

Strawberry

Strawberry

Strawberry

Peach

Peach

Peach

Blueberry

Blueberry

Blueberry

Branding

Branding

Branding

Natural Flavors

Natural Flavors

2 Ingredients

2 Ingredients

na • tu • ral

na • tu • ral

Nat2ral

Nat2ral

Logotype:

Logotype:

Logotype:

Forma DJR Text (extra bold)

Bold, strong, clean

Forma DJR Text (extra bold)

Bold, strong, clean

Forma DJR Text (extra bold)

Bold, strong, clean

ABCabc123!@#

ABCabc123!@#

ABCabc123!@#

Used for logo, primary headers, and extra emphasis on certain body copy words.

Used for logo, primary headers, and extra emphasis on certain body copy words.

Used for logo, primary headers, and extra emphasis on certain body copy words.

Body:

Body:

Body:

Be Vietnam, (regular & bold)

Approachable, friendly, straightforward

Be Vietnam, (regular & bold)

Approachable, friendly, straightforward

Be Vietnam, (regular & bold)

Approachable, friendly, straightforward

ABCabc123!@#

ABCabc123!@#

ABCabc123!@#

ABCabc123!@#

ABCabc123!@#

ABCabc123!@#

Regular used for all body copy.

Bold used for emphasis on certain body copy words and subheaders.

Regular used for all body copy.

Bold used for emphasis on certain body copy words and subheaders.

Regular used for all body copy.

Bold used for emphasis on certain body copy words and subheaders.

Primary

Primary

Primary

Primary

HEX: #ED0100

HEX: #ED0100

HEX: #ED0100

HEX: #ED0100

RGB: 18, 18, 18

RGB: 18, 18, 18

RGB: 18, 18, 18

RGB: 18, 18, 18

CYMK: 0, 0, 0, 93

CYMK: 0, 0, 0, 93

CYMK: 0, 0, 0, 93

CYMK: 0, 0, 0, 93

HEX: #ED0100

HEX: #ED0100

HEX: #ED0100

HEX: #ED0100

RGB: 237, 1, 0

RGB: 237, 1, 0

RGB: 237, 1, 0

RGB: 237, 1, 0

CYMK: 0, 100, 100, 7

CYMK: 0, 100, 100, 7

CYMK: 0, 100, 100, 7

CYMK: 0, 100, 100, 7

Secondary

Secondary

Secondary

Secondary

HEX: #65CB00

HEX: #65CB00

HEX: #65CB00

HEX: #65CB00

RGB: 101, 203, 0

RGB: 101, 203, 0

RGB: 101, 203, 0

RGB: 101, 203, 0

CYMK: 50, 0, 100, 20

CYMK: 50, 0, 100, 20

CYMK: 50, 0, 100, 20

CYMK: 50, 0, 100, 20

Logotype:

Forma DJR Text (extra bold)

Bold, strong, clean

ABCabc123!@#

Used for logo, primary headers, and extra emphasis on certain body copy words.

Body:

Be Vietnam, (regular & bold)

Approachable, friendly, straightforward

ABCabc123!@#

ABCabc123!@#

Regular used for all body copy.

Bold used for emphasis on certain body copy words and subheaders.

Nat2ral

Nat2ral

Nat2ral

Indulge in pure simplicity with Nat2ral, crafted with just two wholesome ingredients: creamy Greek yogurt and real fruit. Embrace natural flavors for a truly delicious experience.

Indulge in pure simplicity with Nat2ral, crafted with just two wholesome ingredients: creamy Greek yogurt and real fruit. Embrace natural flavors for a truly delicious experience.

Indulge in pure simplicity with Nat2ral, crafted with just two wholesome ingredients: creamy Greek yogurt and real fruit. Embrace natural flavors for a truly delicious experience.