Task: Create a lux packaging box for a pre-existing brand or a made-up brand. Then use that box to create an experimental space showcasing and enveloping the product to market.
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This Project was set in 2 parts:
Part 1: Designing the lux box for the chosen product.
I selected the pre-existing PRADA paperclip-shaped money clip due to its unconventional design. My goal was to elevate this product in a way that would intrigue those who might otherwise find it odd on its own. This concept led to the tagline: Elevating the Everyday.
Part 2: Create a showroom for the product where consumers can come and experience the project.
The luxury box positions the money clip as a grand centerpiece, drawing attention to the unboxing experience. The showroom was designed to further enhance this concept, providing an immersive demonstration of the product’s elevated status.
